Middle East Credentials Flipbook - Flipbook - Page 25
Adidas
M&C Saatchi
Store Twenty-Two Brand Activation
Mailbox, Birmingham
M&C Saatchi Sports & Entertainment
approached Taylex Group to bring
to life a secret pop-up store for
Birmingham’s own Jude Bellingham.
The concept for the store was to give
the star player a hero send-off from
the city who provided him his start in
football.
From presenting mood boards of
how store twenty-two could come to
life, the team began production and
branding of display areas and signage
that replicated a boutique store.
The project was built, produced and
installed within a seven day turn
around and received hundreds of
football fans visiting the store to meet
Jude Bellingham and experience the
store pop-up.
Learn More
Taylex Group Credentials
25
